Products - Mailcast Digital Marketing

Completing our product suite is Mailcast, a system designed to allow users to create and send email based marketing campaigns. Ideal for sending company newsletters, special offer alerts, announcements and articles of interest to a managed list of recipients, Mailcast aslo includes a series of reports to provide valuable response and marketing data on individual campaigns.

Ikea - Digital marketing, web site hosting
Ikea, one of the most recognisable brands in the retail world, used Mailcast from Focus New Media to create and manage some of their initial email marketing campaigns in the UK, including a campaign based on the real Swedish Chef!

No need for the printing press....
When compared to traditional methods of marketing and direct mail, email marketing provides true value for money - and the instant nature of email allows you to publish key and 'last minute' information to your customer base. Combining a web site with Mailcast ensures that a platform is built geared towards starting and maintaining a relationship with existing and potential customers.

allow Mailcast to handle any 'newsletter subscriptions' or data from an enquiry form on a web site. Details are added to the Mailcast database and the recipient receives the next email automatically, with no manual intervention.
Mailcast includes a full content management system for creation and editing of email content. A library of stored design templates can be built up to form the 'look and feel' of individual campaigns.
QuickTests and a spell checker ensure a campaign is correct prior to the 'live' send.
bounces and unsubscribes are automatically handled and become available for reporting and extraction.
manage lists with the ability to manually add and edit names, upload a CSV file or link to a web site database for true automation and integration. A list cleaner validates the syntax of email addresses and removes an 'dedupes'.

Pricing for Mailcast starts from £750 for set up and annual licence - which includes thousands of 'paid for' email packs to help get your campaigns started.

More details on the functionality available can be viewed in our Mailcast product file (PDF - 184KB) or please contact us.

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