Services - Web and Digital Marketing

Web marketing is about getting the right combination of online activities to increase exposure of your brand, products and services. A number of factors and elements make up a web marketing campaign, and it can all begin when your web site is being built in the first place.

Transport Web - Digital Marketing and Email Campaigns
Transportweb is the leading online information resource for the transport industry, with over eleven thousand entries. Together with web site design, build and development, Focus New Media provide digital marketing services including search engine optimisation and use of Mailcast to send their monthly newsletter to over three thousand subscribers.

View the web site

What makes up web marketing?
An extensive web marketing campaign may include:

using 'pay per click' opportunities such as Google AdWords and Yahoo Search Marketing.
email marketing has become a powerful and cost effective method of communicating company, product and last minute information to a targeted list of customers or potential customers. Mailcast has been developed to allow users to create, dispatch and manage individual or grouped campaigns, with an extensive set of features and reporting facilities to ensure access to important marketing data.
clients with web sites hosted with Focus New Media enjoy unlimited access to Urchin, our web based visitor statistics service. Urchin provides a wealth of important marketing information and web site analysis, letting users identify areas of their web site that may not be performing as required, and seeing how people are getting to your web site in the first place.

Keeping your standards
Using web standard code is also a good factor to consider for web marketing campaigns. Using properly structured mark up (XHTML and CSS) to build web pages allows content, and the elements used to determine how content is displayed (i.e. code), to be separated, and makes the important stuff as accessible as possible - not just to human visitors or site developers doing updates, but to search engine indexes as well.

However as you would expect, life isn't that easy and there are over twenty factors that can affect search engine ranking - some of them tend to differ between search engines and others will change over time as the indexes refine their effectiveness. We can provide advice on these factors and how your web site can be built taking these factors into consideration.

Back to Services
Home >> What we do >> Web Marketing